The growing appetite for fresh, wholesome food is frequently satiated by mass-produced options that often fall short in taste and nutritional content. Consumers are also increasingly wary of the environmental toll associated with modern food production.

As the planet warms, food production is directly impacted affecting crop yields, the availability of water and land. Increased temperatures, changes in rainfall patterns and more frequent weather events like droughts and floods can impact agricultural productivity leading to increased prices and disruptions in the food supply chain.